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Mid-market shippers are consolidating carriers faster than we expected. Most of the logistics leaders we spoke with plan to cut their carrier roster soon.
Key findings
Northwind's strongest opening is with shippers moving 40 to 200 loads a week. These shippers are large enough to feel the pain of managing many different carriers, but small enough that they could potentially switch providers relatively quickly.
Visibility, not price, drives the switch: 47% name tracking gaps as their main reason to consolidate.
We recommend a pilot with 12 accounts in the Midwest corridor, measured on on-time delivery and claim resolution time.
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Mimzie's agent is built in. Or bring ChatGPT, Claude, Gemini, or Grok.
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